Innovation is at the heart of InSites Consulting, being recognized as the most innovative agency in Europe and third most innovative agency worldwide according to the GreenBook Research Industry Trends (GRIT) report. Co-founder and CEO Kristof De Wulf declares it is the right timing for InSites Consulting to move into the German market: “We feel the German market is ready to embrace a new way of thinking when it comes to learning from consumers and we are confident our consumer-centric approach can make a positive difference in their market. Being recently rewarded with the German Online Research (GOR) Best Practice Award for our latest innovation, the Insight Activation Studio, is a sign that we are on the right track.”
InSites Consulting does not start from scratch and has already established important client relationships in the German-speaking regions. Christophe Vergult, Managing Partner and Business Development Manager, explains: “Over the past year, we have developed a strong portfolio of German-speaking clients in major industry sectors including consumer goods, travel and healthcare. Opening an office in Germany is the logical next step to strengthen our position in that market and to better serve our clients in Germany, Switzerland and Austria.”
About InSites Consulting
From the start of InSites Consulting in 1997 until today, there has been only one constant: we are continuously pushing the boundaries of marketing research. With a team of 170 academic visionaries, passionate marketers and research innovators we bring our clients to the future first. Innovation is our lifeblood and kept us ahead of the innovation curve. We are proud to work for more than a third of the world’s Best Global Brands and have been cheered by the industry with more than 25 international awards. As one of the top 3 most innovative marketing research agencies in the world (GRIT), we help our clients connect with consumers all over the world. http://www.insites-consulting.com/
What is the Insight Activation Studio?
The Insight Activation Studio is a mobile collaboration platform which connects and activates employees on the basis of insights. The Studio consists of Inspiration Walls and Inspiration Tiles. Each Wall tackles one business challenge and features Tiles (insights, consumer stories, trends, facts, figures etc.). Employees can add Tiles to the Walls in the form of observations and ideas by posting photos, videos and stories. They can also respond and contribute to the Tiles of their colleagues by adding comments and likes.
GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical. The GreenBook Research Industry Trends (GRIT) Report is the leading and most comprehensive survey of the market research industry. http://www.greenbookblog.org/ - http://www.greenbook.org/grit
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