Ethnography - Examples of Video Reports

Housecalls ethnography is reality-based. We document how your consumers actually buy, use, live with and respond to your brands, not in a mock-up or virtual context, but in real life. And you’ll watch it all in Housecalls’ video report.

Housecalls ethnography is reality-based. We document how your consumers actually buy, use, live with and respond to your brands, not in a mock-up or virtual context, but in real life. And you’ll watch it all in Housecalls’ video report.

 

Intimate Revelations  
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When we visit with your consumers, we make them our “instant best friends.” It’s a long-established Housecalls technique.

Personal attitudes and actions which consumers don’t often reveal are divulged to our interviewers in front of our cameras.

Find out how often a woman cleans her bathroom and what a man does behind his wife’s back.  

 

New Product Benefits

 

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See a woman finding a new benefit in a skin lotion and another woman redefining “clean.”

Consumers may use your product in surprising and unintended ways. Often they use products as a substitute for something else in a whole different product category. They freely verbalize emotional and social associations about a product. Sometimes consumers invent their own ways to use your product and offer an impromptu demonstration. The result can be a previously unexplored benefit area.

 

See How They Buy

 
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Watch how consumers shop your product category. See how and why they select a brand.

Watch a mom and her son fight over a toothpaste brand in a supermarket.  

 

 

This content was provided by Housecalls, Inc.. Visit their website at www.housecallsobserve.com.

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