[Webinar Recording] Winning the War: How Self-Service Research Is Driving Innovation at a Major CPG
Join Senior Product Engagement Manager at Aytm, Janel Hagaman, presents a detailed case study on a global CPG that has adopted agile self-service research to drive innovation and competitiveness in a rapidly changing consumer retail environment.
The move towards agile product innovation has never been more important. The intense pressure on researchers, marketers and brands to capture customer insights faster and with smaller budgets is a constant reality to remain competitive.
This case study will highlight a multinational corporation who successfully made the shift from full-service to self-service in order to empower their teams to work smarter, faster and more efficient. Learn why consumer packaged goods companies must make the move towards a technology centric research environment to stay ahead of massive category disruptors. Find out the challenges and opportunities that exist in self-service and how one of the largest global consumer goods companies in the world embraced agile self-service to win the war.
Register today to learn:
- What prompted the CPG company to move towards agile product innovation.
- The challenges they faced and overcame when making the transition to self-service research as it relates to culture and skill-set.
- Why all CPG companies should move towards adopting this approach to ensure they’re bringing products to market faster and aren’t losing market share to new disruptive entrants
Leonard Murphy, Executive Director & Producer at Greenbook
Leonard ‚"Lenny" Murphy has been in the Market Research industry for over 15 years in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with multiple organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 6 (yes, 6!) children, Should- be-Sainted wife, and 3 clinically insane cats
Janel Hagaman, Senior Product Engagement Manager at AYTM
Janel Hagaman is a marketing research automation expert and has worked in research for the last 5 years teaching corporate research organizations how to successfully transition to self-service. At aytm, she is the Senior Product Engagement Manager overseeing client on-boarding and providing training and support as clients develop and analyze their surveys.
Who is AYTM?
AYTM is a market research automation platform and the secret weapon that drives agile innovation for some of the largest consumer brands and agencies in the world. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface - cutting down the time to insights from days or weeks to hours. This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue.
Run a full range of quantitative research, collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes. Gain access to over 40 million consumers via our integrated panel, which provides best-in-class levels of trust and quality, and real-time pricing with guaranteed delivery times. Tap into our flexible service options that unlock access to our team of research automation experts, when you need them (and not when you don’t).