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Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem
3 min read
Why most consumer research was never designed to answer the only question that matters.
William Leach
Founder / Mindstate Group at Mindstate Group
About this channel
Will Leach is the founder & CEO of Mindstate Group, a behavioral research and brand consultancy, and the author of the best-selling book Marketing to Mindstates.
About Mindstate Group
The Mindstate Group is a consultancy that provides behavioral-science based research and training resources to help companies build consistently effective marketing that drives people to act. As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools and experience needed to exponentially grow their brand using the power of behavioral science.
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William Leach
Founder / Mindstate Group
Latest
The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem
3 min read
Why most consumer research was never designed to answer the only question that matters.
William Leach
Founder / Mindstate Group at Mindstate Group
Segments are Convenient. They're Also Wrong.
10 min read
How neuroscience exposes the limits of demographic thinking in advertising.
Thomas Ramsøy
CEO & Chief Science Officer at Neurons
AI Collapsed the Cost of Speed. Now, Certainty is the Only Real Advantage.
5 min read
AI makes creativity abundant, fueling decision paralysis. Behavioral science helps leaders turn intuition into confident, scalable action.
William Leach
Founder / Mindstate Group at Mindstate Group
Beyond the Market Research Report: Driving Commercial Impact in the AI Era
4 min read
Beyond AI hype, market research must focus on impact. Discover how behavioral science and new tools drive real business results.
Elys Roberts
Founder & CEO at BEESY
AI Learns Behavioral Science - ChatGPT, Please Buy Me a Party Dress
5 min read
LLM shopping agents need more than algorithms. Learn how behavioral science and shopper insights can shape better AI buying experiences.
Ashok Sethi
Director at Behave Consulting P Ltd
AI and the Future of Human-Centric Brands
4 min read
The future of branding isn’t faster AI, but wiser AI. Behavioral AI helps brands lead with empathy, emotion, and human understanding.
William Leach
Founder / Mindstate Group at Mindstate Group
The Case for Always-On Behavioral Intelligence
6 min read
Always-on EQ Personas replace static reports with real-time customer insight, helping marketers make smarter, psychology-driven decisions.
William Leach
Founder / Mindstate Group at Mindstate Group
The Emerging Behavioral Blueprint of Gen Alpha
5 min read
Gen Alpha’s fluid identities and micro-communities demand new research methods. Discover how adaptive insights help brands keep pace with this generat...
Ethel Klein
VP of Customer Success at Behaviorally
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