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Focus on APAC
Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
The Rise of Solo Consumers: Why Brands Must Redesign Value for an Individualized Economy
The rise of solo consumers is reshaping research and marketing. Brands must shift from household assumptions to smarter, insight-led support systems.
Parinyaporn Srangsomwong
Head of IMC & Digital Marketing (CE) at Thai Samsung Electronics Co., Ltd
About this channel
Focus on APAC delivers expert commentary, case studies, and data-backed analysis from one of the world’s fastest-growing regions. Explore how cultural nuance and digital transformation are redefining insights and innovation in APAC.
Colin Wong is the Principal Consultant at Insights Heroes, providing transformative insights and deliberate guidance, propelling actionable strategies to clients in the APAC region and around the globe.
Contributors
Colin Wong
Principal Consultant
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The Rise of Solo Consumers: Why Brands Must Redesign Value for an Individualized Economy
The rise of solo consumers is reshaping research and marketing. Brands must shift from household assumptions to smarter, insight-led support systems.
Parinyaporn Srangsomwong
Head of IMC & Digital Marketing (CE) at Thai Samsung Electronics Co., Ltd
Being Talked about Is Not Always Good for Brands
Being talked about isn’t always a win. Explore when talkability helps brands grow and how to plan campaigns that drive results.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
Word of the Year 2026? Be WEIRD…It Is Your no.1 Asset
In an AI-saturated world, using LLMs isn’t enough. The real challenge is standing out when everyone has the same tools.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Insight at the Speed of Business: The Shift from Static Measurement to Continuous Intelligence
Continuous intelligence helps B2B teams inform decisions earlier, build trust, and turn insights into action using Always-On listening and AI.
Peter Harris
CEO at Advantage Group International
How AI Is Changing Research Workflows: An IIEX APAC Speaker’s Perspective
How is AI reshaping the researcher’s role? An IIEX APAC speaker shares how research is moving closer to decisions, impact, and real-time value.
Colin Wong
Principal Consultant at Insights Heroes
From Research to Business Partner: Isla Yu of Cathay Pacific at IIEX APAC
How should insights teams evolve in an AI-driven world? IIEX APAC speaker Isla Yu of Cathay Pacific shares lessons on agility, AI, and impact.
Colin Wong
Principal Consultant at Insights Heroes
7 Questions with Komkrib Chokchaikatanyu of Coca-Cola Ahead of IIEX APAC
How do global brands stay locally relevant? This IIEX APAC speaker shares Coca-Cola lessons on culture, creativity, and authentic impact.
Colin Wong
Principal Consultant at Insights Heroes
2026 Market Research Industry Predictions
The future of market research is shifting. Discover the six success factors that will separate winning firms in 2026 from 2025 trends.
Colin Wong
Principal Consultant at Insights Heroes
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