Focus on APAC

Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.

How AI Is Changing Research Workflows: An IIEX APAC Speaker’s Perspective
Focus on APAC

How AI Is Changing Research Workflows: An IIEX APAC Speaker’s Perspective

How is AI reshaping the researcher’s role? An IIEX APAC speaker shares how research is moving closer to decisions, impact, and real-time value.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

About this channel

Focus on APAC delivers expert commentary, case studies, and data-backed analysis from one of the world’s fastest-growing regions. Explore how cultural nuance and digital transformation are redefining insights and innovation in APAC.

Colin Wong
is the Principal Consultant at Insights Heroes, providing transformative insights and deliberate guidance, propelling actionable strategies to clients in the APAC region and around the globe.

Contributors

Colin

Colin Wong

Principal Consultant

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How AI Is Changing Research Workflows: An IIEX APAC Speaker’s Perspective
Focus on APAC

How AI Is Changing Research Workflows: An IIEX APAC Speaker’s Perspective

How is AI reshaping the researcher’s role? An IIEX APAC speaker shares how research is moving closer to decisions, impact, and real-time value.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

From Research to Business Partner: Isla Yu of Cathay Pacific at IIEX APAC
Focus on APAC

From Research to Business Partner: Isla Yu of Cathay Pacific at IIEX APAC

How should insights teams evolve in an AI-driven world? IIEX APAC speaker Isla Yu of Cathay Pacific shares lessons on agility, AI, and impact.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

7 Questions with Komkrib Chokchaikatanyu of Coca-Cola Ahead of IIEX APAC
Focus on APAC

7 Questions with Komkrib Chokchaikatanyu of Coca-Cola Ahead of IIEX APAC

How do global brands stay locally relevant? This IIEX APAC speaker shares Coca-Cola lessons on culture, creativity, and authentic impact.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

2026 Market Research Industry Predictions
Focus on APAC

2026 Market Research Industry Predictions

The future of market research is shifting. Discover the six success factors that will separate winning firms in 2026 from 2025 trends.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Rethinking “Search” in the Era of Generative AI
Focus on APAC

Rethinking “Search” in the Era of Generative AI

Generative AI is reshaping search behavior. Learn how conversational AI is changing discovery in health, nutrition, finance, and marketing insights.

NP

Nina Pascual

Senior Insights and Analytics Business Partner at FrieslandCampina

AI Won’t Replace Qual Researchers, But It Will Change Everything About the Job
Focus on APAC

AI Won’t Replace Qual Researchers, But It Will Change Everything About the Job

Discover how AI accelerates qual interviews and analysis, why teams still need human insight, and how researcher roles will evolve next.

Junu Yang

Junu Yang

CEO at Usercall

Why Your Insight Is Not Landing, and What to Do about It
Focus on APAC

Why Your Insight Is Not Landing, and What to Do about It

Insights fail when they don’t fit the culture or timing. Learn how to turn research into action by making insights land and lead.

Shey Cobley

Shey Cobley

Head of Design Studios at BP

The Age of Liquid Expectations: Design Experiences for Personalization and Signature Delight
Focus on APAC

The Age of Liquid Expectations: Design Experiences for Personalization and Signature Delight

Consumer standards now flow across industries. Discover how personalization and delight define success in the Age of Liquid Expectations.

SL

Scott Lee

Senior Business Director Hong Kong , Global Head of Experience at Human8

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