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Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII.
The Power of Purpose: How Charitable Giving Strengthens the Insights Community
Esomar Congress 2025 reminded us that impact isn’t just data—charitable giving and community leadership are reshaping the insights industry.
Ed Keller
Executive Director at Market Research Institute International (MRII)
About this channel
Executive Insights brings together leadership perspectives shaping the future of market research. Explore content sourced from MRII’s Insights and Innovators Podcast, Greenbook’s CEO Series, and other exclusive interviews with executives driving transformation in data, technology, and market intelligence. This channel highlights AI adoption, predictive analytics, business strategy, and the evolving role of insights—providing decision-makers with forward-looking, practical guidance.
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Market Research Institute International (MRII)
Editorial Team
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The Power of Purpose: How Charitable Giving Strengthens the Insights Community
Esomar Congress 2025 reminded us that impact isn’t just data—charitable giving and community leadership are reshaping the insights industry.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Storytelling: The Superpower Behind Insights Success
MRII’s top guests echo the same lesson: data informs, but storytelling inspires action. Learn why narrative power defines modern insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Transforming Market Research in Big Companies with Stephan Gans, Pepsico
PepsiCo’s Stephan Gans shares how he’s transforming insights into a strategic powerhouse, blending marketing, consulting, and analytics expertise.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Transforming Insights: Colgate’s Journey with Christian Niederauer at Colgate-Palmolive
Christian Niederauer reveals how Colgate-Palmolive connects data and embraces AI to transform insights into long-term business growth.
Ed Keller
Executive Director at Market Research Institute International (MRII)
From Cost Center to Growth Driver: The Case for Connected Insights
Consumers move fast. To keep up, market research must be agile, connected, and responsive to real-time behaviors and motivations.
Aaron Kechley
CEO at Zappi
The Essential Skills of the Market Researcher in Healthcare
From Merck to Organon, Lisa Courtade reflects on three decades in healthcare insights and the skills researchers need for the future.
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Mind the Gap: Why Today’s Insights Pros Must Speak the C-Suite Language
AI and digital skills matter, but senior leaders say business fluency, storytelling, and financial literacy are the real keys to driving impact.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Diamonds in the Dirt: Christina Nathanson on Unearthing Insight from Life’s Hardest Moments
Christina (Tina) Nathanson shares how resilience, curiosity, and empathy shaped her leadership across roles at Mastercard, GE, Ipsos, and more.
Karen Lynch
Head of Content at Greenbook
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