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Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII.
High Tech, High Touch: Why the Future of Insights Will Be AI and Human
High tech demands high touch. Learn why AI is increasing—not replacing—the need for human judgment, context, and trust in insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
About this channel
Executive Insights brings together leadership perspectives shaping the future of market research. Explore content sourced from MRII’s Insights and Innovators Podcast, Greenbook’s CEO Series, and other exclusive interviews with executives driving transformation in data, technology, and market intelligence. This channel highlights AI adoption, predictive analytics, business strategy, and the evolving role of insights—providing decision-makers with forward-looking, practical guidance.
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Market Research Institute International (MRII)
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High Tech, High Touch: Why the Future of Insights Will Be AI and Human
High tech demands high touch. Learn why AI is increasing—not replacing—the need for human judgment, context, and trust in insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
A New Year, A New Career Trajectory: Insights Leaders Share Their Best Advice
Top insights leaders share career advice on building influence, impact, and growth in the year ahead, drawn from MRII’s Insights & Innovators.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Energizing the Insights Function in the World of Tech with Marie Van Blaricum, Google
Google’s Marie Van Blaricum shares how to energize insights teams in fast-moving tech, drawing on experience from Unilever to Google.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Building Community, Shaping Insight, and Finding Relevance: A Conversation with Diane Hessan
A candid Q&A with Diane Hessan explores her career, industry disruption, and timeless lessons for the future of insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
The Power of Purpose: How Charitable Giving Strengthens the Insights Community
Esomar Congress 2025 reminded us that impact isn’t just data—charitable giving and community leadership are reshaping the insights industry.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Storytelling: The Superpower Behind Insights Success
MRII’s top guests echo the same lesson: data informs, but storytelling inspires action. Learn why narrative power defines modern insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Transforming Market Research in Big Companies with Stephan Gans, Pepsico
PepsiCo’s Stephan Gans shares how he’s transforming insights into a strategic powerhouse, blending marketing, consulting, and analytics expertise.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Transforming Insights: Colgate’s Journey with Christian Niederauer at Colgate-Palmolive
Christian Niederauer reveals how Colgate-Palmolive connects data and embraces AI to transform insights into long-term business growth.
Ed Keller
Executive Director at Market Research Institute International (MRII)
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