Categories
CEO Series
Explore the strategies, challenges, and visions of market research's elite leadership with Lenny Murphy and Karen Lynch.
Interview with Monika Rogers, Co-Founder and CEO of Digsite, and Vivek Bhaskaran, CEO of QuestionPro
20+ min read
Recently we wrote about the implication of the QuestionPro and Digsite M&A deal, calling it a key signal in the next phase of the “Platformification o...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
About this channel
Dive in with Greenbook's Lenny Murphy and Karen Lynch as they chat up market research's big-shot CEOs. Get the inside scoop on strategies, challenges, and what's buzzing in the insights world. With Lenny and Karen at the helm, you're in for some candid and enlightening conversations shaping the industry's next steps.
Hosted by
Leonard Murphy
Chief Advisor for Insights and Development
Karen Lynch
Chief Programming Officer
Latest
Interview with Monika Rogers, Co-Founder and CEO of Digsite, and Vivek Bhaskaran, CEO of QuestionPro
20+ min read
Recently we wrote about the implication of the QuestionPro and Digsite M&A deal, calling it a key signal in the next phase of the “Platformification o...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Olivier Blanchet, Co-CEO, and Richard Bell, Managing Director, USA of PRS IN VIVO
20+ min read
For the past few months, I’ve been primarily focused on the GreenBook Podcast as the primary vehicle for discussions regarding insights and analytics ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil
18 min read
Discussing the key themes & trends of IIEX North America 2022.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Peter Hartzbech, Founder & CEO of iMotions
20+ min read
Discussing iMotions’s acquisition and nonconscious measurement tech.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Alex Hunt and Crispin Beale of Behaviorally
18 min read
An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with StJohn Deakins, Founder and CEO of CitizenME
20+ min read
The personal data economy shift and what it means for market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Nacho Racca
20+ min read
Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)
1 min read
A discussion on panel sample with market research industry leaders.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
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