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Agentic & Conversational AI for Research

More agentic & conversational AI – some topics are too big for one showcase!

Wednesday, May 6th at 12:00 PM ET

Introductory Presentation by Greenbook + Tech Demos with Live Q&A

See agenda

We began the conversation about conversational AI in our February 11 tech showcase, but the market demands more –more information, more demos, and more solutions to more challenges! And so, the adventure continues…

Agentic AI can independently perform many research tasks for you, including conversing with your audience, analyzing their feedback, and recommending what to do next, research-wise or even business-wise. No matter how complex the process or how many audience members are engaged, agentic and conversational AI can not only keep track of it all, but move it forward productively.

Of course, you wouldn’t hand over your critical research functions or customer relationships to even the most experienced agency without first developing a level of trust with them. The same applies to AI agents, but how do you develop that trust? You might start by attending this showcase to see experts demonstrate the autonomous and conversational AI technology to which they have already entrusted their business and careers.
 
The applications for agentic and conversational AI are legion. Consider uses such as:

  • Automated qual moderation
  • Conversational surveys
  • AI-powered probing
  • Virtual agents for data collection
  • AI co-pilots for researchers

In theory, agentic and conversational AI platforms fundamentally change the research process from a pre-scripted Q&A to an adaptive dialogue. In practice….? You’ll have to see for yourself.

Join us Wednesday, May 6th for more demonstrations of technology for agentic and conversational AI from more innovators who have trusted their own businesses to it!

Start or continue the journey from buzz to facts to reasons to believe by seeing how autonomous and conversational AI works with your own eyes.

Who should attend?

  • Qualitative & design researchers who want to understand AI moderation
  • Innovation & product teams looking for faster reads without losing depth
  • Research & insight operations leaders looking to leverage automation and AI co pilots
  • Insights, CX, & marketing leaders intrigued by how agentic AI can change the economics
  • Platform & data teams exploring how to embed AI assistants or agents

Agenda

Voxpopme
Voxpopme: Your Next Decision. Handled by You and Your Research Agents

Demo

12pm ET

20 min

The stakeholder request you need an answer to by Friday. The cross-project synthesis leadership is expected. The deck that needs real consumer evidence, not placeholders.

Join Voxpopme to see how agent-powered research workflows turn high-stakes work into stakeholder-ready output — in a single conversation. You read the room. Agents bring the evidence.

Whether you're building the evidence base behind a strategic recommendation, keeping pace with a shifting market, or validating the bets that shape your next quarter, research agents compress the distance between the business question and the answer your organization needs to act.

Why attend this session?

  • From Question to Boardroom: See how research agents move you from a stakeholder ask to a stakeholder-ready deliverable in a single sitting
  • Depth Across Your Full Research Library: Surface the nuance buried across projects, transcripts, and past studies — with agents doing the heavy lifting behind you
  • Evidence Ready When the Decision Is: Get consumer evidence in front of the decision — not after it's been made
  • See It In Action: Watch a research agent investigate, synthesize, and build a stakeholder-ready deliverable live

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i-Genie.ai
i-Genie.ai's Presto: Reliable Agentic Insights Using Large-scale Digital Consumer Data

Demo

12:20pm ET

20 min

Can you trust LLMs with multi-million dollar decisions? How do you avoid creating more work checking insights, than in producing them?  What needs to be in place to scale agentic across the organization with confidence?

i-Genie's CEO will demonstrate Presto, i-Genie.ai's agentic insights platform that is grounded in large-scale observable data and quantifiable metrics based on specialized, predictive deep learning models.  The future of agentic insights requires confidence in the "What," the "So What," and the "Now what."  i-Genie.ai will show you a future world where you questions can be answered with speed and confidence so you can compete at digital speed.

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Sago New York
Sago: Understanding AI Moderation in Modern Research

Demo

12:40pm ET

20 min

If you’ve ever managed a qualitative research project, you know it’s part science, part art and it’s full of moving parts. From scheduling interviews to moderating participants and managing client expectations, it doesn't take much for complexity to grow. 

Enter AI Moderation: a practical assistant that tackles the heavy lift in qualitative research moderation, so humans stay focused on where it matters - interpreting the data and developing strategy. 

Join us for a live demo and discussion where our team will introduce AI Moderation in QualBoard, part of Sago’s end-to-end AI approach to research. In this session, we’ll explore what AI moderation really means, where it fits across the research lifecycle, and where it delivers the most value.

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HumanListening
HumanListening: From Conversations to Competitive Advantage - Building Private Human Datasets with Qual AI

Demo

1pm ET

20 min

Generative AI has made it trivially easy to collect “qualitative answers.” What it hasn’t solved is the hard part: generating human data that captures motivation, meaning and causality - data you can trust and use as a long‑term insight asset. As AI scales, the competitive advantage is no longer speed or summaries; it’s ownership of high‑quality, private human datasets built with methodological intent. To get the best analytical outcomes, we have to ask questions the right way.

In this session, Garreth and Bryant will challenge the current wave of Qual AI tools that prioritise fluent conversation over rigorous elicitation. Through a live demo of EVE Qual Pro, they’ll show how advanced qualitative techniques like laddering, projective methods, and structured probing can be operationalized inside AI‑led conversations to systematically generate deeper data. The session will also demonstrate how text analytics, when applied to the right kind of qualitative input, transforms rich human language into structured insight without stripping away nuance. The outcome isn’t just faster qual, it’s a proprietary, compounding human data asset designed for the AI era.

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aytm
aytm: The Qual-Quant Gap, Closed

Demo

1:20pm ET

20 min

Qual research has always had a ceiling — the time, cost, and manual effort required to moderate conversations limits how many people you can actually talk to. aytm's Conversation AI breaks that ceiling.
In this 20-minute demo, we'll show how Conversation AI uses AI moderation to conduct open-ended, dynamic interviews at scale — surfacing the depth and nuance of qualitative research without the operational constraints. See how researchers are getting richer "why" answers from hundreds of respondents, integrated directly alongside their quantitative data in a single platform.

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Key Takeaways

Overview of the Landscape

a structured way to look at agentic and conversational AI functions, features, and use cases.

Trusting Your Audience to AI

how conversational AI interacts with your customers and prospects.

Trusting Your Processes to AI

which research and insights processes are ripe for autonomous agents and what to expect from them.

All upcoming showcases

Agentic & Conversational AI for Research

Wednesday, May 6th at 12:00 PM ET

Agentic & Conversational AI for Research

More agentic & conversational AI – some topics are too big for one showcase!

Learn more

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Wednesday, Jun 3rd at 12:00 PM ET

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As Lewis Carroll said, “Everything's got a moral, if only you can find it.”

Learn more

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Health & Life Sciences Research Tech

Wednesday, Aug 19th at 12:00 PM ET

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Register

to watch the best research tech in action: LIVE and ON DEMAND