AI Use Cases in Research & Analytics

• Technology underlying AI use cases
• Types of solutions
• Key features
• Next frontiers

Everyone knows neuroscience predicts ad impact better than traditional surveys. Yet, for 15 years, the barrier to entry, high costs, and long timelines have held the industry back.

In this January Insights Tech Show, we are breaking down those barriers. Mike Storm will demonstrate how Neurons is democratizing access to advanced research. By leveraging the world's largest proprietary neuroscience database, they have created the first AI-powered advertising research and optimization solution.

Discover how to bypass cumbersome processes and access reliable, predictive insights fast and affordably.

Advances in AI are revolutionizing study creation by supporting true end-to-end workflows, including the ability to generate comprehensive, ready-to-launch surveys directly from an initial project brief. Join us for a deep dive into the quantilope platform to see how quinn, quantilope’s AI research partner, acts as a master architect for your study. We will demonstrate how to convert high-level business objectives into methodologically sound, structured questionnaires in minutes — not days.
What you’ll see in action:

• Instant Drafting: Watch quinn generate comprehensive survey setups, from screening criteria to advanced-method inputs.
• One-Click Refinements: See how quinn’s real-time editing tools suggest comprehensive answer options and optimize question clarity.
• Logic Validation: Discover how quinn automatically reviews your setup to catch technical hurdles before you go live.

Don’t miss this chance to see how integrated AI can help increase your strategic value by automating the technical heavy lifting of survey creation while maintaining total control over research rigor.

Dashboards often require manual navigation, filtering, and interpretation before insights emerge. Plai by Panoplai is an embedded AI dashboard agent that transforms static reporting into guided, conversational analysis.

In this Tech Showcase, we will demonstrate how Plai enables users to generate AI-driven summaries, surface key themes, create instant data cuts, and explore insights through text or voice prompts — all within the existing dashboard environment.

Rather than replacing human judgment, Plai reduces friction between question and answer by automating repetitive analytical steps and accelerating the path from data to decision. Attendees will see how conversational AI can enhance research workflows, improve accessibility, and speed up analysis-to-output without sacrificing transparency or control.

Yesterday, you were waiting for research. Today, you’re walking in with the answer.

Voxpopme Compass makes that possible. At Greenbook's latest Tech Showcase, we’re showing you how — live.

Come see it on April 15. Watch your strategic questions become recommendations your business can act on. No slides. No theory. Just Compass, live on screen, doing what it does for you:

→ Searching your existing research repositories for relevant signals
→ Identifying what you already know about consumers — and what’s missing
→ Launching new studies to fill gaps in your knowledge
→ Putting a recommendation in your hands, you can walk into any room with

We’ll show you every use case — how you build stakeholder alignment around customer truth, react to real-time market shifts, and map whitespace for your next strategic bet.

Save your seat to see it, live.