AI Use Cases in Research & Analytics

• Technology underlying AI use cases
• Types of solutions
• Key features
• Next frontiers

Everyone knows neuroscience predicts ad impact better than traditional surveys. Yet, for 15 years, the barrier to entry, high costs, and long timelines have held the industry back.

In this January Insights Tech Show, we are breaking down those barriers. Mike Storm will demonstrate how Neurons is democratizing access to advanced research. By leveraging the world's largest proprietary neuroscience database, they have created the first AI-powered advertising research and optimization solution.

Discover how to bypass cumbersome processes and access reliable, predictive insights fast and affordably.

Advances in AI are revolutionizing study creation by supporting true end-to-end workflows, including the ability to generate comprehensive, ready-to-launch surveys directly from an initial project brief. Join us for a deep dive into the quantilope platform to see how quinn, quantilope’s AI research partner, acts as a master architect for your study. We will demonstrate how to convert high-level business objectives into methodologically sound, structured questionnaires in minutes — not days.
What you’ll see in action:

• Instant Drafting: Watch quinn generate comprehensive survey setups, from screening criteria to advanced-method inputs.
• One-Click Refinements: See how quinn’s real-time editing tools suggest comprehensive answer options and optimize question clarity.
• Logic Validation: Discover how quinn automatically reviews your setup to catch technical hurdles before you go live.

Don’t miss this chance to see how integrated AI can help increase your strategic value by automating the technical heavy lifting of survey creation while maintaining total control over research rigor.

Most research takes weeks and relies on a collection of siloed solutions that don’t talk to each other — survey tools, analysis platforms, dashboards, and a growing pile of AI features. The result is a workflow that’s slower than it looks on paper and insights that arrive too late to matter.

In this Tech Showcase, Kelsey Whitehead, VP of Insights & Innovation at Panoplai, demonstrates what it actually looks like to go from business question to decision-ready insight in a single sitting. Starting with a real research question, we’ll generate a survey, analyze results, and arrive at a decision — all in one sitting, inside one platform. Along the way, we’ll see how capabilities like synthetic data, digital twins, and AI-driven analysis come together to remove friction and accelerate the path from data to meaning, powered by Plai, Panoplai’s embedded AI agent.

No switching platforms. No waiting on vendors. No translating outputs between tools.

This session is built for insights leaders, research directors, and anyone who's felt the gap between how fast decisions need to move and how long research actually takes. If your current stack is held together with exports and workarounds, this one’s worth your time.

Yesterday, you were waiting for research. Today, you’re walking in with the answer.

Voxpopme Compass makes that possible. At Greenbook's latest Tech Showcase, we’re showing you how — live.

Come see it on April 15. Watch your strategic questions become recommendations your business can act on. No slides. No theory. Just Compass, live on screen, doing what it does for you:

→ Searching your existing research repositories for relevant signals
→ Identifying what you already know about consumers — and what’s missing
→ Launching new studies to fill gaps in your knowledge
→ Putting a recommendation in your hands, you can walk into any room with

We’ll show you every use case — how you build stakeholder alignment around customer truth, react to real-time market shifts, and map whitespace for your next strategic bet.

Save your seat to see it, live.

Geoff Lowe shares how the completely re-engineered Harmoni (H3) analysis and reporting platform helps you as a market researcher use AI to accomplish more and get to what matters most faster than ever before. H3 now handles studies with even greater complexity and scale, and a big reason for this is the AI research companion that we call ChatHarmoni.

Harmoni helps you explore survey data and dive deeper into each study by harnessing your curiosity across both AI and your own analyses. The goal of this collaborative approach is to reach a level of insight and understanding that would have previously either taken days or a team of people. ChatHarmoni also provides analysis-level assistance, helping you to summarize what was surfaced. And we're always adding more there's always more functionality to both the Harmoni platform and to ChatHarmoni. 

Since all 'training' is done from prompting rather than an LLM perspective in Harmoni, ChatHarmoni can be used with your organization's LLM billing account - making it easier to get approval from gatekeepers. We trust ChatHarmoni will help make market research fun again, in a way that respects the core tenets of insights industry. It sure has for us.