Image, Video, Voice & Text Analysis

You’ve probably heard that at least 90% of your brain activity is unconscious – the realm of habits, emotions, creativity, personality, values, biases, long-term memory, and dreams. Did you know a similar statement might be made about your business?

Current conventional wisdom says that 80% of your business data is unstructured (e.g., qualitative) – no identifiable data model or obvious organization and virtually inaccessible without the help of a data scientist and special tools. Structured data (e.g., quantitative) – such as survey results or customer records – are more familiar and widely accessible by business users but lack the scope, scale, and potential isolated within online reviews, images and videos, recorded conversations, customer service interactions, and other media internal and external to your organization.

Unlocking these sources and types of data can lead to deeper understanding of critical dynamics such as sentiment and consumer behavior, alert you to imminent changes in your environment, and enable you to support customers more quickly and effectively. Advances in research technology enable business users to access more of this power directly without being completely dependent on data scientists and esoteric tools. 

This is an essential event for anyone who wants to explore the latent value of their text, image, voice, and video data. Research technology demystifies these data while making them more accessible to more business users. You are surrounded by unstructured data from primary research and other sources, and this event will help you visualize their potential as well as inspire new ideas for what to collect in future research projects. Whether you have yet to put a toe into the data lake or are an accomplished swimmer, this event will demonstrate how technology can enable your opportunities to be recognized and realized.