Black Swan Data: NEW Concepts Tool developed with PepsiCo

“Fewer, bigger, better. This tool makes the mantra real – giving our teams access to predictive insight into what consumers will want next, so every concept starts stronger and closer to future demand.”
Mike Wojcikiewicz, Senior Director, Global Insights Capabilities at PepsiCo
---
How many brands are wasting millions developing concepts that should never have made it past the whiteboard?

PepsiCo has a proud track record of breakthrough innovation – from Flamin’ Hot Cheetos to Pepsi Max and Lay’s Oven Baked.  Yet even with this success, they recognized the need to sharpen their early-stage innovation approach to create ideas that are more predictive.  

That’s why PepsiCo partnered with Black Swan Data to develop the NEW Concepts Tool. Built on industry-leading innovation frameworks and powered by over 500,000 real-time trend prediction signals and GenAI, it introduces a new method to assess and optimize ideas at the very start of the innovation process - before traditional validation.

In this webinar, we’ll showcase the tool and its key use cases, including how PepsiCo is using it to:
•    Save weeks reworking ideas by instantly scoring concepts against real-time consumer demand. 
•    Cut costs by focusing resources on ideas with the strongest market potential. 
•    Boost creativity by giving teams the confidence to make bolder, data-led decisions.