Listen Labs: A Live Look at AI-Moderated Research, From Guide to Findings

AI is changing how research gets done, but it’s hard to tell what actually works from the hype. Eric Knoben, Head of Insights at Listen Labs and former President of Emerald Research Group, opens up Listen and runs a study live: building the discussion guide, recruiting participants, letting the AI moderator interview real people in depth, and turning those conversations into findings you can trace back to the source. You’ll see what an AI-moderated interview actually looks like and where the researcher stays in control.