Listen Labs: Digital Twins Built From Real Interviews

Great digital twins start with great underlying data. Listen's AI moderator runs in-depth interviews with real people in your audience, and each Listen Twin is modeled 1:1 from one of those conversations. Ask a question and get 100+ individual responses on concepts, messaging, and creative. Twins give you a directional read and show every step of how they got there.

Eric Knoben, Head of Insights at Listen Labs and former President of Emerald Research Group, demos it live: where twins fit in the research process, where they don't, and the guardrails behind every answer, from confidence scores to one-click validation with real people.