Orchard: What People Do vs. What They Say: Rethinking How We Predict Consumer Behavior

In a world where attention spans are short, preferences shift fast, and pressure to deliver insights is greater than ever, traditional research methods—and even many AI-powered tools—are falling short. Why? Because they rely on what people say, not what they do.

In this Startup Spotlight, Joe Corace will introduce Orchard, a behavioral insights platform that flips the script. Instead of asking consumers to self-report, Orchard observes real actions at digital scale—capturing in-the-moment engagement from hundreds of thousands of consumers in realistic environments.

Join this session to learn:

• Why today’s AI tools may be training on the wrong signals
• How Orchard’s approach blends ad-tech reach with behavioral science rigor
• The power of the Orchard Index™ to close the say/do gap
• How leading brands are testing faster, smarter, and with more confidence

If you're looking for a modern research model built for speed, scale, and accuracy—this is one session you won’t want to miss.