The Insights Company: Predictive Answers & AI-Moderated Interviews with Persona

The Insights Company makes Persona, the AI qualitative research platform trusted by Miro, Otter, WPP, Biossance, Bubble Skincare, Fizz and many more. Persona is the only qualitative research platform that spans Predictive Answers (synthetic users) and AI-moderated interviews in order to help brands gather rich, trustworthy insights quickly. Persona's best-in-class Predictive Answers product (patent pending) is built on a brand's own data, with citations to ground-truth data and confidence scores. Persona also runs AI-moderated interviews at scale that complete in days rather than weeks and powers in-product intercept AI interviews for always-on insights, for example replacing post-cancellation surveys.