Verve: From Synthetic to Silk: Building, Maintaining and Using Best-in-Class AI Personas

Verve Intelligent Personas turn human truth into superhuman advantage.
In this session, Founder Andrew Cooper and Executive Director Richard Preedy share how Verve Vero has pioneered its own approach to synthetic personas – moving beyond generic, black-box models to create award-winning “silk-grade” AI personas that are transparent, validated, auditable, and powered by real human data. These personas are used daily by some of the world’s largest brands, helping them make faster, smarter, more human decisions across innovation, brand, comms & futures.
They’ll show what it takes to build, maintain, and apply best-in-class personas that give you the power to bring customers into any decision – in a way which is limitless, excellent, and affordable.