ViralMoment and Ipsos Synthesio: See Video Clearly to Anticipate What Consumers Will Love

Insights teams are expected to predict what consumers will love next - but too often they’re left stitching together dashboards of views, hashtags, and engagement metrics that show what is trending, without fully explaining why.
The reality is that today’s consumer understanding requires a connected view across social conversations, search behavior, digital signals - and now, social video. Platforms like TikTok, YouTube, and Reels are where consumers demonstrate how they discover products, build routines, and influence one another in real time. But until now, most tools haven’t been able to truly see or interpret what’s happening on screen.
Join ViralMoment and Ipsos Synthesio to discover how video intelligence adds a powerful new layer to the insights ecosystem - transforming unstructured video into structured, actionable insight. When combined with social, search, and behavioral data, video doesn’t just reveal what’s gaining traction, it helps explain the cultural context, emotional drivers, and emerging behaviors behind it.
We’ll bring this to life with a deep dive into beauty - uncovering emerging routines, creator influence, and behavioral shifts before they hit the mainstream. You’ll see how an integrated intelligence approach delivers a fuller picture of consumer momentum, empowering you to move from trend tracking to true foresight.
If you’re responsible for delivering foresight, not hindsight, this session will show you how to move faster, with greater clarity and confidence.