The GRIT Report is one of the most widely referenced studies in the insights industry, but most people only see the finished product. Behind every finding is a complex process involving survey design, data collection, quality controls, analysis, and interpretation.

In this webinar, Greenbook and Forsta take you behind the scenes of the latest GRIT Insights Practice Report. You'll hear how the study was developed, how the data was collected and validated, and the role research technology and services play in delivering large-scale industry research. The conversation will also revisit some of the report's most significant takeaways and what they reveal about the state of the insights profession.

Beyond the headline findings, this session will unpack what it takes to produce research at industry scale. From methodology and fieldwork to validation and analysis, you'll gain a clearer understanding of the decisions that influence data quality, shape interpretation, and ultimately determine the value organizations can draw from the results.

What You’ll Learn:

• What it takes to design, field, and validate industry research at scale
• The key findings and expert perspectives behind the latest GRIT Report
• The trends and market shifts research leaders should be preparing for now