A Comprehensive Study on Multi-Country Financial Behaviors

A financial services client wanted to better understand how consumers engage with international banking and cross-border money transfers. The study required reaching a niche audience across nine countries while maintaining consistent sampling standards, strong data privacy compliance, and efficient project coordination across multiple markets.

TGM Research provided sample-only support for a multi-country Usage & Attitude study across Hong Kong, Singapore, India, Australia, the UK, the USA, the UAE, Canada, and China. The team recruited individuals actively using international banking services and mobile banking apps, ensuring representative samples and smooth fieldwork execution across all markets.

The project successfully delivered a hard-to-reach audience across nine countries on schedule. The client received a reliable and comparable dataset that revealed key motivations, challenges, and preferences related to cross-border banking, enabling deeper insights into global financial behaviors.