Brand Perception in the Home Goods Market

In September 2013, SIS measured brand awareness and other drivers of strong brand equity and compared findings to prior study conducted in October 2010.

Total ending sample included nearly 2,000 responses (200 being national sample). SIS provided an econometric analysis of each key location as part of the larger brand analysis.

Findings of our study revealed that the client’s furniture brand perception among respondents was of high quality, specifically in terms of “value for price” and “quality” (e.g., relieves back pressure, range in materials such as leather and other product characteristics).