In 2014, SIS conducted a study for a US public university
The client was seeking for opportunities to grow and assess whether it could profit from emerging markets with its strong domestic brand
SIS was commissioned to conduct a market entry analysis –specifically focused on China- in order to assess the opportunity for the client to profit from a rapidly emerging student base in the country
The following analyses were performed: Gap analysis, comparative SWOT, radar chart, best in class marketing approach
In doing so, SIS set eight (8) parameters for qualitative and quantitative data: cost effectiveness, course offering, student profile, international partnerships, faculty, reputation, marketing campaigns and physical location
As a result of the research, SIS found that China offered low market potential for the client due to a preference of Chinese students for local institutions
Local students that are looking to study at a foreign university prefer to do that abroad rather than at an extension of a US university in China
Only 30% of students desired to attend China-based US universities. Of this 30%, students from international schools and “middle class” students are most likely to apply.
As a market entry in China would require a substantial dedication of valuable resources, SIS recommended not to enter the Chinese market with on its own, under its own brand
As a result of SIS research, the client has decided not to enter the Chinese market, potentially saving the investment and opportunity cost
SIS International Research
New York, New York
SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
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Some of the clients have come to Provoke Insights looking for a partner research company to conduct effective and breakthrough thought leadership to establish their brands as industry leaders.
A fin-tech company in its validation phase was looking to conduct market research in order to understand market potential, understand its target audience, and determine the ideal marketing channels and messages. The fin-tech company works with brokers, companies, and funds to create a clearer dialogue between people and the companies that they own shares in.
More specifically, the company was looking for the following:
Current research and communications process used by investors;
Experience vs. expectations in the investment process;
The method investors interact with the companies they invest in;
What percent of the online trading marketing would utilize the company;
One of the leading rental truck companies in the United States (with hundreds of locations) was working with a marketing agency to rebrand its commercial rental communications. The company wanted to stand out from the competition and understand what emotional and functional factors would drive brand consideration. In particular, the company wanted to know how to increase rentals among:
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