BASES, a service of The Nielsen Company

Our objective at BASES is to help clients grow through successful innovation on their brands. We use our industry-leading forecasting models, rich databases, and proprietary analytical techniques to consult on a range of business issues, including innovation strategy, concept and marketing plan optimization, and initiative commercialization. BASES is widely known for expertise in the CPG sector, but our tools have been adapted to sectors such as pharmaceuticals, alcohol, quick-serve restaurants, and more.