Corelya Research and Strategy

Corelya Research is an Istanbul-based boutique research and insight partner that delivers founder-led qualitative and quantitative research, cultural and consumer insight, and decision-ready synthesis for global brands and agencies. Founded by Yeşim Yaşa and Songül Dursun, Corelya emphasizes psychological depth, cultural intelligence, rigorous fieldwork (GDPR & KVKK compliant), and senior-led involvement across projects. Services include in-depth interviews, focus groups, ethnographies, executive insight sessions, insight strategy and synthesis, learning workshops, and statistical analysis, with an approach that combines human interpretation and selective AI tooling to scale pattern discovery while retaining human-driven meaning.