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Fountainhead Brand Strategy

Fountainhead Brand Strategy

Company Description

Market researchers often deliver big reports with lots of facts but no solutions. Consultants often build creative solutions but ignore key critical facts. Fountainhead uncovers unique, actionable insights that bridge market intelligence and brand strategy. We use a variety of qualitative techniques including focus groups, observation, in-depth interviewing, and ethnography to understand consumer attitudes and behavior. We apply creative tools like ideation and online discussion communities to build and optimize new product ideas. We offer quantitative research including brand health, implicit measurement, consumer segmentation, and product testing to measure market potential. Learn more at www.fountainheadstrategy.com

Affiliations:
  • AMA (United States)
Company type:
  • Consulting
  • Qualitative Research
  • Quantitative Research
Telephone:
(608) 268-4412
Website:
Address:
315 Wisconsin Avenue
Madison, Wisconsin, 53703
United States of America
Metropolitan Area:
Milwaukee (WI)
Region:
Wisconsin
Countries where research is conducted:
United States of America
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