GreenBook, The Guide for Buyers of Marketing Research.

Company Description

Market researchers often deliver big reports with lots of facts but no solutions. Consultants often build creative solutions but ignore key critical facts. Fountainhead uncovers unique, actionable insights that bridge market intelligence and brand strategy. We use a variety of qualitative techniques including focus groups, observation, in-depth interviewing, and ethnography to understand consumer attitudes and behavior. We apply creative tools like ideation and online discussion communities to build and optimize new product ideas. We offer quantitative research including brand health, implicit measurement, consumer segmentation, and product testing to measure market potential. Learn more at www.fountainheadstrategy.com