What is Leonard Insights?
Leonard Insights is a quantitative market research and marketing strategy consultancy specialising in consumer segmentation, brand portfolio strategy and market landscape understanding.
We help brands and research teams better understand who their consumers are, what drives their decisions and how to organise brands around the moments and needs that matter most. Our work blends robust data, informed intuition and real-world experience to turn complexity into clarity and insight into action.
With over 15 years of global research experience, Leonard Insights brings deep expertise in persona segmentation, needs/demand-based segmentation and large-scale quantitative research. Our approach is grounded in rigorous methodology, but always anchored in real human behaviour ensuring insights are not only statistically sound, but commercially meaningful.
Leonard Insights supports clients in two ways:
• partnering directly with brands across CPG, financial services and adjacent sectors.
• providing specialist overflow support to research agencies when additional segmentation or quantitative expertise is needed.
Based in Canada, we work locally and internationally, combining global perspective with sensitivity to local market nuance. Small by design and senior-led, Leonard Insights is nimble, collaborative and deeply hands-on offering clients thoughtful partnership rather than off-the-shelf answers.

Leonard Insights Services and Expertise
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