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Marketing Analysts, LLC

Company Description

Creativity and quality in full-service market research and consulting. Expert design, implementation, analysis. Full suite of Advanced Analytic capabilities including "Closer to the Customer" a unique, flexible and fully-customizable research approach that helps any brand find the path to growth. "Closer to the Customer" is particularly useful in reviving stagnant brands in declining categories. In addition, advertising testing, concept/product testing, tracking/attitude and usage research, strategic research, segmentation, volumetric forecasting-VMS™, line optimization, Shopper Insights, and MMT™ (Mobile Moment of Truth).

Affiliations:
  • AMA (United States)
Company type:
  • Full Service Market Research
Telephone:
(843) 797-8900 x1119
(800) 513-4247
Fax:
(843) 797-1075
(843) 797-1754
Address:
2000 Sam Rittenberg Blvd. suite 3007
Charleston, South Carolina, 29407
United States of America
Metropolitan Area:
Charlotte (NC--SC)
Region:
South Carolina
Countries where research is conducted:
United States of America
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Products (3)

ProductImage Sensation™

This sensory testing approach uses Treenet modeling to predict the impact of changes to sensory characteristics on purchase intent. Add this validated model to any product or packaging test and make results much more actionable.

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ProductImage VMS™ Volumetric Forecasting

Looking for a high quality, fully validated and cost effective volume forecast? This is it. VMS™ goes beyond the forecast by providing the “why” and “how” behind your forecast results.

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ProductImage "Closer to the Customer"

Every day, brands fight to differentiate themselves in a marketplace where true differences are scarce. Meanwhile, consumers are more willing than ever to engage with brands on a deeper level through new media platforms like social networking and content marketing. To mitigate this growing problem of brand commoditization while leveraging consumer engagement opportunities, MAi Research has developed Closer to the Customer, a unique, flexible and fully-customizable research approach. Closer to the Customer includes a suite of highly sophisticated products that can help any brand find the path to growth, regardless of its category or current situation and is particularly useful in reviving stagnant brands in declining categories by identifying new usage occasions and need states. Using advanced analytics, Closer to the Customer offers a deep and holistic understanding of consumers’ thoughts, feelings and behaviors by identifying rational, emotional and personal closeness brand-choice drivers. When these findings are incorporated into distinctive and compelling brand positionings and messaging they can create a brand-consumer bond that transcends price and delivers brand loyalty.

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