Modus Research

Modus Research is an independent market research firm founded over 10 years ago with a mission to revitalize the science of survey research in Canada. We provide a viable option for clients who care about professionalism, scientific rigor, and integrity.

Modus provides high-end market research to discerning clients.
Expert study, sample, and questionnaire design that yield accurate and reliable results
Multiple methods for data collection: IVR, SMS, Phone, and Online.
Complex statistical analysis.
Custom data analysis and presentations.
High-level executive interviewing and focus groups from experienced professionals.
Our seasoned experts give sound, honest advice and guidance on investigating business trends and best practices.

Business and Executive Research
We revolutionized B2B research with the Modus Business Panel. This innovative, purpose-built research panel provides significantly higher data quality than traditional approaches at a lower cost.

Enterprise research is not for the uninitiated or inexperienced. It requires:
Meticulous sample design, selection and management
Expert questionnaire design
High-level executive interviewing skills
The expert approach is vital. Enterprise research requires touchpoints with busy executives or the valued customers/stakeholders of our clients’ companies.

The Modus Business Panel has revolutionized B2B research in Canada. As Canada’s only probability-based B2B research panel, the Modus Business Panel is a big step up in representativeness and accuracy from other offerings on the market, which rely on unscientific recruiting and/or lobby group member lists.

The Business Monitor is Canada’s only B2B omnibus service. Powered by The Modus Business Panel, The Business Monitor provides reliable and accurate results without the cost of a custom business survey, and offers our clients the flexibility they need.