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Dana Stanley
Greenbook’s Chief Revenue Officer
Psyma.li by Psyma Latina - Mexico and Latin America
Human-centered market research for the Bitcoin era — revealing insights that drive adoption, trust, and value in decentralized markets.
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What is Psyma.li
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Key features:
Attitudes and Needs
To drive adoption, it is important to understand the needs, preferences, and behaviors of potential clients. We help you identify pain points and barriers, and determine what features and benefits potential users are looking for.
Target Markets
Bitcoin has the potential to appeal to a wide range of people, from tech-savvy Gen Z to international remittance users. We help identify target markets and tailor marketing strategies and efforts accordingly.
Optimize Messaging
Messaging is critical to driving adoption of any new product or service. We help test different messaging strategies, so you can identify which message resonates most with potential clients.
Test Concepts / Test UX
From a descriptive concept to a wireframe design or even a prototype, we help you gather consumer feedback on your development depending on its stage, and optimize it for market success.
Evaluate the Landscape
New players are entering the market and existing players are adapting. We help companies assess the competitive landscape, understand the strengths and weaknesses of competitors, and identify opportunities for differentiation.
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