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Dana Stanley
Greenbook’s Chief Revenue Officer
Pureprofile
Pureprofile is a leading global data and insights organisation with access to over 20 million global panellists.
Featured in "Buyer's Guides"
Why choose Us
Global proprietary panels
12 Global offices
MRS company partner
All timezones supported
Proprietary SaaS solution
Features and attributes
Asset management
Behavioral capabilities
Brand management
Brand monitoring
Chatbots for recruitment
Collaboration & workflow
Custom tracking surveys
Image identification
Intercept sampling
Marketplace / Programmatic
Natural language queries
Omnibus brand tracking
Panel / Panel management
Proprietary data
Proprietary incentive programs
Qualitative recruitment
Real-time tracking & alerts
Research communities
Respondent experience tools
Sample blend & targeting by AI
Social networks
Syndicated brand panels
Synthetic sampling
Target feasibility estimates
What is Pureprofile?
Pureprofile is a leading global data and insights organisation providing online research for agencies, marketers, researchers and publishers for over 20 years. With access to over 20 million global panellists, we have run studies in over 100 countries, delivering large scale nationally representative samples, through to highly targeted, niche audiences. We are dedicated to data quality and ensure our combination of on-going and robust quality assurance and validation checks adhere to industry codes and standards.
Founded in 2000, Pureprofile operates in North America, Europe and APAC and delivers solutions for over 850 clients. We build in-depth profiles of our panellists via our proprietary technology platform and give businesses the ability to understand, target, and ultimately engage with their audiences for their consumer, business or healthcare studies.
We tailor our approach by using a variety of survey design tools to suit the needs of many businesses across Europe and the US. This is what makes Pureprofile stand out from the rest, and why so many of our clients stay with us over many years.
Our clients include researchers, marketers and publishers from global brands to mid-size firms. As an established and reputable data and insights organisation, Pureprofile is committed to quality research.
Our services:
- Global coverage with hundreds of data points on our panellists - Access to global B2C and B2B panels - Access to niche target audiences - Panel/Community building - Scripting expertise for simple or complex programming requirements - Survey programming/hosting - Data processing and reporting - Data tabulation/coding - Fieldwork management - Enterprise solution (to manage and centralize all insights data sets including voice of the customer and brand tracking) - Tracker studies - Brand impact studies - Concept testing studies - Recontact studies - In-house user testing
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Pureprofile
Business Issues
Related Services & Software
Research Solutions
Client Projects and Success Stories
5 results
7th Sense helps UK motorcycle brand reach new audiences
7th Sense was working with an iconic UK motorcycle brand to optimise its customer journey and learn how this may differ across markets and buyer profiles. To aid critical decisions on planning, designing and producing this new journey, the client needed to understand multiple factors:
- Market preference in their 4-stage customer journey
- Interactions and preferences for face to face or new digital customer experience
- Preferences of different buyer profiles, markets and product owner types
- Prospective consumer profiles and effective communication
- The appetite across the full range in each market
Compare the Market uncovers healthcare sentiment across the US, Canada & Australia
While access to safe and affordable healthcare is paramount for a well-functioning society, there is significant variance across countries in the level of care provided to citizens.
Compare the Market were seeking to understand the perceptions and feelings people have towards their own and other countries’ healthcare systems – to provide consumers and healthcare providers with a deeper understanding of each country’s approach to medicine.
Human Capital Leadership Institute helps businesses shape effective CBRW talent strategies
The adoption of Cross-Border Remote Work (CBRW) has been gaining momentum over recent years, with employees benefiting from the flexibility in where and how to work, and employers tapping into global talent pools. In a post-pandemic world, companies must prepare for the challenges that come with a ‘return to office’ policy. In order to provide guidance and recommendations to business and HR leaders, HCLI needed to investigate the following:
- The extent to which organisations have adopted CBRW
- Benefits and challenges of CBRW
- Attributes that CBRW employees would need to be successful in their roles
- Key implications of CBRW for organisations