Compare the Market uncovers healthcare sentiment across the US, Canada & Australia

While access to safe and affordable healthcare is paramount for a well-functioning society, there is significant variance across countries in the level of care provided to citizens.

Compare the Market were seeking to understand the perceptions and feelings people have towards their own and other countries’ healthcare systems – to provide consumers and healthcare providers with a deeper understanding of each country’s approach to medicine.

Tapping into Pureprofile's extensive global panel network, a multi-country study was launched in order to understand key healthcare variances across America, Canada and Australia. This was achieved through:

1. Creating three groups of nationally representative audiences - In order to get an accurate snapshot of the general population in each country, we created three research groups based on age, gender, and location.
2. Developing an engaging study via an 18-question survey - Working hand-in-hand with the client, we developed an in-depth questionnaire to unearth insights into how consumers perceive their local healthcare system.
3. Providing robust results in a wide range of custom formats - The data was provided in a variety of raw and visualised formats, giving the client a comprehensive topline overview - and the ability to dig deeper for more granular insights.

1. Almost 1/2 of the population in all three countries surveyed said that they had delayed getting the medical care they needed
2. Most Australians (49%) and Canadians (47%) said they were somewhat satisfied with their country’s healthcare, but only 37% of Americans agree
3. Over 2/5 of Australians and Canadians say healthcare is somewhat affordable. However, 24% of Americans say it’s extremely unaffordable