SocioLens

SocioLens is a behavioral analytics company that transforms how organizations understand human movement and interaction in public spaces. Using proprietary AI models and computer vision technology, we analyze spatial behavior patterns to deliver actionable insights for transit authorities, retailers, and city governments. Our approach is grounded in rigorous social science methodology. We measure what traditional surveys and feedback mechanisms miss: the unspoken behavioral signals that reveal how people actually experience shared environments. From interpersonal spacing patterns to flow dynamics and dwell times, we capture the micro-behaviors that aggregate into operational challenges and opportunities. For transit agencies, this means moving beyond fare evasion detection to understanding the behavioral conditions that influence rider experience, safety perceptions, and system utilization. For retailers, it means insights into how store layouts and customer flows affect purchasing behavior and store shrink. For municipalities, it means evidence-based planning that accounts for how diverse populations actually use public infrastructure. What sets SocioLens apart is our foundation in academic research on intergroup dynamics and civic space. We interpret behavior in its social context. Our models identify patterns that correlate with outcomes clients care about: revenue, safety, equity, and community engagement. We partner with clients to define success metrics, deploy unobtrusive data collection, and deliver insights through intuitive dashboards and strategic recommendations. Our ROI-focused approach ensures that behavioral intelligence translates directly into operational improvements and cost savings. SocioLens identifies the patterns that shape public life.