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Dana Stanley
Greenbook’s Chief Revenue Officer
Socratic Technologies
Socratic Technologies is a research consultancy that uses proprietary methods and tools to deliver deeper insights to clients worldwide.
What is Socratic Technologies?
Socratic originally launched with a proprietary platform and tools which quickly catapulted them to industry leader status as they improved the quality of marketing research data and the speed with which it was delivered. By continuously creating innovative and cutting-edge research methods, tools and approaches, Socratic remains true to their technology roots and is why they continue to be sought by top companies worldwide to handle their research challenges.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Socratic Technologies
Research Solutions
Research Services
Client Projects and Success Stories
2 results
Building TikTok's Acquisition Strategy
TikTok is the leading destination for short-form mobile video, and its mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.
In its early growth stages, TikTok was interested in better understanding who was signing up & using their platform as well as the reasons why. With this information, TikTok wanted to better target their acquisition strategies and tailor content strategy on the platform to drive deeper connections with their users.
Building Uber's New Subscription Service
Uber believes good things happen when people can move, whether across town or toward their dreams. This has lead Uber to create a global ridesharing service. While they changed how people can request rides, it was only a starting point.
Uber’s offerings include Rides, Eats, grocery delivery, transit benefits, and more. Uber wanted to build a subscription program that would promote usage across their services and enhance relationship retention.
Uber partnered with Socratic to identify the price points and benefits to include in acomprehensive subscription service that would help create a better user experience.