Full-service custom market research consultants. Woman-owned DBE certified. ISO 27001 certified.


WBA Research is a full-service, woman-owned market research firm serving clients in a wide range of industries since 1987. From transportation, health care, education, and financial services to energy, associations, travel and tourism, we've helped hundreds of organizations uncover the insights and opportunities critical to their success. We are large enough to meet all of your qualitative and quantitative research needs, yet small enough to provide personalized service. We do not have standard solutions to any issues brought to us--we work individually with each client to determine the research approach that will best meet your needs. WBA is DBE/SBE certified in MD, VA, DC and many others. WBA is ISO 27001 certified.

Contact Details

Email : Send an email

Telephone : (410) 721-0500

Key Personnel
Renee Henley
President & Chief Executive Officer
Kevin Pullis
Vice President
Allison Booker
Executive Vice President
International Capabilities
Social Media

Market Research Specialties

Research Solutions

Customer Satisfaction / VOC / CX
Product Research

Research Services

Market Research
Data Collection
Interviewing - Method
Interviewing - Method

Industries & Demographics

Advertising Agencies
Association Membership
Health Care / Medical
Travel / Tourism
Utilities / Energy