buzzback

At buzzback, we partner with brands and companies to unlock deeper and richer consumer insights that drive confident, smart decision-making. Our goal is to empower brands to create better customer experiences that increase brand loyalty, ultimately leading to improved business outcomes. 

We’re all about getting to the heart of human insights. We don’t just want to know what choices consumers make but the emotions, values, thoughts and motivations behind those choices to help:

Empathize - understand consumer’s authentic experiences

Rethink - tackle complex questions with curiosity and new perspectives

Maximize - proven processes to increase clarity and confidence

Our team of passionate researchers are the humans behind every step of our process, using a blend of qualitative and quantitative methods, the latest technology, and creative tools to uncover the deeper truths behind the numbers.

We offer expertise in Foundational Understanding, Inspiration & Co-Creation, Concept & Product Development, Positioning, Brand Equity, Extendibility & Portfolio Optimization, Naming, Claims, Packaging & Messaging and more.

Buzzback is a global innovation and research partner and a certified diversity supplier providing insights for the past 25 years.