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Dana Stanley
Greenbook’s Chief Revenue Officer
Advertising Benchmark Index (ABX) vs Cint
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Company details
Description
ABX is the first to develop a singular methodology to evaluate ads in different media types, with comparable norms, so marketers could finally see their 360◦ view creative footprint. ABX also built a flexible and customizable dashboard, a syndicated survey system for the evaluation of hundreds of
Cint is a global leader in research and measurement technology connecting brands, researchers, academics, or anyone with a question, to a network of over 800 suppliers representing millions of engaged respondents in 130+ countries. The Cint Exchange empowers users to gather insights at scale to b
Type of company
Syndicated Research
International
Software & Technology
International
Panels / Communities
Software & Technology
Top benefits
Global Ad Effectiveness
Syndicated and Custom
ABX Index & Proven Norms
500K+ in-Market Ad Tests
All Media Types/Channels
Location
White Plains, New York, United States
Stockholm, Sweden
Market Research Specialties
Advertising Effectiveness Research
Consumer Market Research
Cross-Media Research & Measurement
Gamification & Research Games
Automated Market Research Platforms
Online Research Panels
Sampling Services
Panel Data Processing
Sample Database & Sample Marketplaces
B2B Research with Professionals & Executives
Features and attributes
Images
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