Advertising Benchmark Index (ABX) vs eye square Inc.

ABX is the first to develop a singular methodology to evaluate ads in different media types, with comparable norms, so marketers could finally see their 360◦ view creative footprint. ABX also built a flexible and customizable dashboard, a syndicated survey system for the evaluation of hundreds of

Eye square focuses on the real human experience. We show you how consumers interact with ads live and in the context of the platform they’re using whether social, e-commerce, or pre-roll streaming video – as opposed to the more common method of conducting a consumer survey after the fact. Eye Squ