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Dana Stanley
Greenbook’s Chief Revenue Officer
Advertising Benchmark Index (ABX) vs Prelaunch.com
Company details
Description
ABX is the first to develop a singular methodology to evaluate ads in different media types, with comparable norms, so marketers could finally see their 360◦ view creative footprint. ABX also built a flexible and customizable dashboard, a syndicated survey system for the evaluation of hundreds of
Prelaunch.com is the leading platform for validation and product concept testing. By simulating real purchase behavior before launch, Prelaunch.com enables companies to understand true market demand, optimize product-market fit, and confidently scale with data-backed decisions.
Our platform
Type of company
Syndicated Research
International
Software & Technology
Software & Technology
Data & Analytics
International
Top benefits
Global Ad Effectiveness
Syndicated and Custom
ABX Index & Proven Norms
500K+ in-Market Ad Tests
All Media Types/Channels
1M+ Community
Real-time Decision Making
Ready-to-Buy Customers
Bullet-Proof Insights
Cost Effective
Location
White Plains, New York, United States
Wilmington, Delaware, United States
Market Research Specialties
Advertising Effectiveness Research
Consumer Market Research
Cross-Media Research & Measurement
Gamification & Research Games
Automated Market Research Platforms
Consumer Attitude & Usage Research
International Market Research with Consumers
Package Development Research
Packaging Testing
Price & Pricing Research
Features and attributes
Images
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