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Dana Stanley
Greenbook’s Chief Revenue Officer
Advertising Benchmark Index (ABX) vs Panoplai
Company details
Description
ABX is the first to develop a singular methodology to evaluate ads in different media types, with comparable norms, so marketers could finally see their 360◦ view creative footprint. ABX also built a flexible and customizable dashboard, a syndicated survey system for the evaluation of hundreds of
The Human Data Engine. Panoplai gets you from data to answers in one platform.
We bring together survey collection, data ingestion, synthetic enrichment, digital twin creation, and interactive reporting so you can see the full customer story — faster, sharper, and with confidence
Type of company
Syndicated Research
International
Software & Technology
Data Collection
International
Software & Technology
Top benefits
Global Ad Effectiveness
Syndicated and Custom
ABX Index & Proven Norms
500K+ in-Market Ad Tests
All Media Types/Channels
Intersection: quant/qual
Automatic code responses
AI Generated content
AI for every stage
Longitudinal Capabilities
Location
White Plains, New York, United States
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Market Research Specialties
Advertising Effectiveness Research
Consumer Market Research
Cross-Media Research & Measurement
Gamification & Research Games
Automated Market Research Platforms
Data Integration Services
Automated Market Research Platforms
Synthetic Sample & AI-Augmented Respondents
Emotional Measurement
Tracking Research
Features and attributes
Demo recording
Images
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