Behaviorally vs decision point
Company details
Description
Our tech-enabled consumer insight products are built upon the world’s largest first-party database of behavioral packing design metrics. The PackPower Score™ is the intelligence you need to design, develop, and predict packaging that sells.
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Type of company
Full Service
Qualitative Research
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Top benefits
Digital-First Approach
Behavioral Framework
Extensive Norms Database
Reputation & Credibility
Global Scope & Legacy
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Location
Teaneck, New Jersey, United States
Madison, Wisconsin, United States
Market Research Specialties
Packaging Testing
Shopper Insights
Full Service Market Research
Consumer Market Research
Full Service Quantitative Market Research
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Features and attributes
Сredentials
Ratings & Testimonials
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