CoolTool vs Fathom

Company details

Description

CoolTool is an online platform for market research. Collaborative, easy-to-use platform allows you to do absolutely everything, from creating stunning professional surveys to running affordable biometric research. CoolTool NeuroLab includes eye tracking, EEG, emotion measurement, and mouse tracking

Fathom is a text analytics platform for researchers who require the highest quality insights from open-ended data.

Trusted by top agencies and leading brands, Fathom reduces analysis and reporting time by over 75%, while uncovering deeper insights from customer feedback and survey responses

Type of company

  • Full Service

  • Quantitative Research

  • Software & Technology

  • Data & Analytics

  • Software & Technology

  • Quantitative Research

Top benefits

    • Highest quality coding

    • Nuance, detail & accuracy

    • Save time & money

    • Always human-in-the-loop

    • Intuitive & powerful analytics

    Location

    San Francisco, California, United States

    Bainbridge Island, Washington, United States

    Market Research Specialties

    • Eye Tracking

    • Facial Coding & Analysis

    • Neuromarketing

    • Advertising Effectiveness Research

    • Emotional Measurement

    • Customer Experience Research

    • Survey Reporting and Analysis

    • Text Analytics

    • Open-End & Verbatim Response Coding

    • Customer Experience Benchmark Studies

    Features and attributes

  • Text & sentiment analytics
  • Text & sentiment analytics
  • Demo recording

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    Fathom: Save Time, Capture Nuance – Text Analytics with a Human Touch

    demo
    20 min

    Watch Recording

    Images

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    Fathom

    Fathom

    Fathom