Fathom vs Affectiva Inc.
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Company details
Description
Fathom is a text analytics platform for researchers who require the highest quality insights from open-ended data.
Trusted by top agencies and leading brands, Fathom reduces analysis and reporting time by over 75%, while uncovering deeper insights from customer feedback and survey responses
Affectiva Media Analytics is on a mission to humanize technology. Founded by visionary scientists Dr. Rana el Kaliouby and Dr. Rosalind Picard, Affectiva spun out of the MIT Media Lab in 2009, pioneering Facial Coding AI. Acquired by Smart Eye in 2021, Affectiva has merged with iMotions as of 202
Type of company
Data & Analytics
Software & Technology
Quantitative Research
Software & Technology
Quantitative Research
Qualitative Research
Top benefits
Highest quality coding
Nuance, detail & accuracy
Save time & money
Always human-in-the-loop
Intuitive & powerful analytics
Ethical AI-based approach
Robust & diverse database
100K+ videos tested
Normative benchmarks
Seamless integration
Location
Bainbridge Island, Washington, United States
Boston, Massachusetts, United States
Market Research Specialties
Customer Experience Research
Survey Reporting and Analysis
Text Analytics
Open-End & Verbatim Response Coding
Customer Experience Benchmark Studies
Facial Coding & Analysis
Advertising Effectiveness Research
Emotional Measurement
Movies / Streaming / TV Market Research
Neuromarketing
Features and attributes
Images
