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Dana Stanley
Greenbook’s Chief Revenue Officer
Fathom vs MarketCast
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Company details
Description
Fathom is a text analytics platform for researchers who require the highest quality insights from open-ended data.
Trusted by top agencies and leading brands, Fathom reduces analysis and reporting time by over 75%, while uncovering deeper insights from customer feedback and survey responses
MarketCast research, analytics, and data science fuels fandom for leading lifestyle brands and media and entertainment companies. Our unique mix of qualitative and quantitative research is combined with modern technology platforms to provide clients with powerful insights to inform critical busin
Type of company
Data & Analytics
Software & Technology
Quantitative Research
Data & Analytics
Qualitative Research
Quantitative Research
Top benefits
Highest quality coding
Nuance, detail & accuracy
Save time & money
Always human-in-the-loop
Intuitive & powerful analytics
Powering the Ad Lifecycle
Next-Gen Brand Tracking
Entertainment Research
Measuring Ad Attribution
Fandom Research & Insight
Location
Bainbridge Island, Washington, United States
Culver City, California, United States
Market Research Specialties
Customer Experience Research
Survey Reporting and Analysis
Text Analytics
Open-End & Verbatim Response Coding
Customer Experience Benchmark Studies
Advertising Effectiveness Research
Advertising Research Advertising Tracking
Advertising Communication Strategy Research
Advertising Copy Testing - Digital Media
Advertising Copy Testing - Traditional Media
Features and attributes
Images
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