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Dana Stanley
Greenbook’s Chief Revenue Officer
MarketCast vs Material
Company details
Description
MarketCast research, analytics, and data science fuels fandom for leading lifestyle brands and media and entertainment companies. Our unique mix of qualitative and quantitative research is combined with modern technology platforms to provide clients with powerful insights to inform critical busin
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce
Type of company
Data & Analytics
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Powering the Ad Lifecycle
Next-Gen Brand Tracking
Entertainment Research
Measuring Ad Attribution
Fandom Research & Insight
Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design
Location
Culver City, California, United States
New York, New York, United States
Market Research Specialties
Advertising Effectiveness Research
Advertising Research Advertising Tracking
Advertising Communication Strategy Research
Advertising Copy Testing - Digital Media
Advertising Copy Testing - Traditional Media
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers