MarketCast vs C+R Research

MarketCast
MarketCast

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C+R Research
C+R Research

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Company details

Description

MarketCast research, analytics, and data science fuels fandom for leading lifestyle brands and media and entertainment companies. Our unique mix of qualitative and quantitative research is combined with modern technology platforms to provide clients with powerful insights to inform critical busin

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Type of company

  • Data & Analytics

  • Qualitative Research

  • Quantitative Research

  • Qualitative Research

  • Quantitative Research

  • Panels / Communities

Top benefits

  • Powering the Ad Lifecycle

  • Next-Gen Brand Tracking

  • Entertainment Research

  • Measuring Ad Attribution

  • Fandom Research & Insight

  • Innovative Custom Research

  • Live and Online Qual

  • Agile Suite of Solutions

  • Communities

  • Multicultural Expertise

Location

Culver City, California, United States

Chicago, Illinois, United States

Market Research Specialties

  • Advertising Effectiveness Research

  • Advertising Research Advertising Tracking

  • Advertising Communication Strategy Research

  • Advertising Copy Testing - Digital Media

  • Advertising Copy Testing - Traditional Media

  • Business-to-Business Research

  • Consumer Attitude & Usage Research

  • Shopper Insights

  • Market Segmentation

  • Brand Equity Research

Features and attributes

  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing