CoolTool vs RIWI

Company details

Description

CoolTool is an online platform for market research. Collaborative, easy-to-use platform allows you to do absolutely everything, from creating stunning professional surveys to running affordable biometric research. CoolTool NeuroLab includes eye tracking, EEG, emotion measurement, and mouse tracking

From concept testing, idea validation, prototype assessments, and ad evaluation to gathering feedback on new features, pricing models, brand perception, and market readiness, RIWI empowers organizations to uncover human truths with ease.


We do this by supporting mixed-methods res

Type of company

  • Full Service

  • Quantitative Research

  • Software & Technology

  • Data Collection

  • Full Service

  • Software & Technology

Top benefits

    • Mixed-methods research

    • Neuromarketing

    • Real-time insights

    • Integrated Sample and Panel

    • Full-service or DIY

    Location

    San Francisco, California, United States

    Toronto, Ontario, Canada

    Market Research Specialties

    • Eye Tracking

    • Facial Coding & Analysis

    • Neuromarketing

    • Advertising Effectiveness Research

    • Emotional Measurement

    • Consumer Trends Research

    • Omnibus Surveys

    • Online Research Panels

    • Advertising Concept Testing

    • e-Commerce [market sector expertise]

    Features and attributes

  • All-in-one platform
  • Intercept sampling
  • Marketplace / Programmatic
  • Mobile usability testing
  • Panel / Panel management
  • Physical product testing
  • Survey Analysis
  • Synthetic Data & Participants
  • Synthetic sampling
  • Text & sentiment analytics
  • Web usability testing
  • All-in-one platform
  • Intercept sampling
  • Marketplace / Programmatic
  • Mobile usability testing
  • Panel / Panel management
  • Physical product testing
  • Survey Analysis
  • Synthetic Data & Participants
  • Synthetic sampling
  • Text & sentiment analytics
  • Web usability testing
  • Images

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    RIWI