CoolTool vs TRC Insights
Company details
Description
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in pricing research, message and feature prioritization, conjoint analysis, brand equity research, satisfaction & loyalty and online communities.
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Type of company
Full Service
Quantitative Research
Software & Technology
Data & Analytics
Full Service
Quantitative Research
Top benefits
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
San Francisco, California, United States
Fort Washington, Pennsylvania, United States
Market Research Specialties
Eye Tracking
Facial Coding & Analysis
Neuromarketing
Advertising Effectiveness Research
Emotional Measurement
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Сredentials
Ratings & Testimonials
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]