CoolTool vs Smarty Pants

Smarty Pants
Smarty Pants

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Company details

Description

CoolTool is an online platform for market research. Collaborative, easy-to-use platform allows you to do absolutely everything, from creating stunning professional surveys to running affordable biometric research. CoolTool NeuroLab includes eye tracking, EEG, emotion measurement, and mouse tracking

Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research

Type of company

  • Full Service

  • Quantitative Research

  • Software & Technology

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

    • Youth & family expertise

    • Creative methods

    • Compelling deliverables

    • Best-in-class talent

    Location

    San Francisco, California, United States

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    Market Research Specialties

    • Eye Tracking

    • Facial Coding & Analysis

    • Neuromarketing

    • Advertising Effectiveness Research

    • Emotional Measurement

    • Market Research with Children

    • Market Research with Teenagers & Youth

    • Full Service Quantitative Market Research

    • Full Service Qualitative Market Research

    • Moderating with Children

    Features and attributes

  • Mobile ethnography
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Web usability testing
  • Mobile ethnography
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Web usability testing