Decision Analyst vs Numerator

Decision Analyst
Decision Analyst

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Numerator
Numerator

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Company details

Description

Decision Analyst is a global research and analytical consulting agency, serving Fortune 500 companies, advertising agencies, and consulting firms. Custom, primary research and analytical consulting are the firm’s foundational compe

Numerator provides modern market intelligence for more growth. The company equips brands and retailers with detailed data on marketing programs, including advertising, promotions and pricing, influencing the path to purchase. It also has deep insight into consumer purchasing across brands, regard

Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Data & Analytics

  • Full Service

  • Software & Technology

Top benefits

  • Outstanding Qualitative

  • Superb Advanced Analytics

  • Global Expertise

  • Strategy Optimization

  • Brand Building

  • Panel Data Analysis

  • Omnichannel Share Data

  • Verified Buyer Surveys

  • Advertising Intelligence

  • Promotions Intelligence

Location

Arlington, Texas, United States

Chicago, Illinois, United States

Market Research Specialties

  • Segmentation Analytics

  • Price & Pricing Research

  • Home Use Tests

  • Business-to-Business Research

  • International Market Research with Consumers

  • Online Research Panels

  • Product Development Research

  • Consumer Market Research

  • Promotion Development & Evaluation Research

  • Shopper Insights

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Brand monitoring
  • Collaboration & Storytelling
  • Custom tracking surveys
  • Data Warehousing & Integration
  • Ideation and co-creation tools
  • Mobile ethnography
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Transcription quality
  • Unmoderated testing tools
  • Advanced Analytics
  • Asynchronous platform
  • Brand monitoring
  • Collaboration & Storytelling
  • Custom tracking surveys
  • Data Warehousing & Integration
  • Ideation and co-creation tools
  • Mobile ethnography
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Transcription quality
  • Unmoderated testing tools