At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Social Lens Research specializes in reaching diverse and disadvantaged audiences to uncover insights on complex and challenging topics. Our multidisciplinary, creative researchers and strategists use innovative user-centered research design to enable participants to explore and share their experi
Consulting
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Cultural insights expertise
10,000+ video library
AI-powered insights
Custom syndicated reports
Maximize your research budget
Madison, Wisconsin, United States
Washington, District of Columbia, United States
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Market Research with Multicultural Audiences
Syndicated & Published Reports
Mobile Ethnography
Market Research with African-Americans
Market Research with Hispanics / Latinos
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