decision point vs Voice of Customer Research (VOC Research)

decision point
decision point

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Voice of Customer Research (VOC Research)
Voice of Customer Research (VOC Research)

Visit website

Company details

Description

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Voice of Customer Research (VOC Research) provides competitive intelligence services to help you win more business and retain more customers.


We specialize in professional, pre-scheduled and unbiased conversations with the key decision-makers at your customers, prospects and inte

Type of company

  • Consulting

  • Qualitative Research

  • Quantitative Research

  • Qualitative Consultant

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Custom designed research

  • Unparalleled analytics

  • Insights into action

  • Strategic consultants

  • Excellent client service

  • Professional Approach

  • Personal Touch

  • Value / ROI

  • Actionable Results

  • B2B VOC Interviews

Location

Madison, Wisconsin, United States

Southern Pines, North Carolina, United States

Market Research Specialties

  • Ethnography

  • Brand Positioning Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Packaging Testing

  • Product Development Research

  • B2B Research Market & Competitive Intelligence

  • Full Service Quantitative Market Research

  • Telephone Interviewing

  • Customer Satisfaction Research

  • Customer Loyalty Research

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

    5

    Based on 3 ratings

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    decision point

    decision point

    decision point

    Voice of Customer Research (VOC Research)